Christmas Catalogs

Sears - 1968, Page 510

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.

(0) Jane West Set
"Lovely and lifelike Jane West stands 11 ½ inches tall, fully jointed for action. She rides in corral or on the range with "Flame" 13 inches tall with saddle and bridle.
Includes 4 changes of clothes, range gear for Jane. "Flick" dog, 5 ½ inches tall. Plastic figures and paperboard carry case. Shpg. wt. 5 lbs." - $7.79

(0) Josie West Set
"Have fun with Josie the teen-age cowgirl as she rides the trail on 11 - inch tall "Poncho," protected by her 5 - inch dog "Flack." She's 9 inches tall, fully jointed for action. Includes a set of accessories including clothes, corral and saddle. Plastic figures. Paperboard carry case. Shipping weight 5 lbs." - $5.99

(5) Johnny West and his horse "Comanche"
"Johnny West is ready for any kind of rugged action. He's 11 ½ inches tall, fully jointed to stand, "run," sit and ride. Completely outfitted in western gear. Plastic. Wt. 1 lb. 6 oz." - $3.44

(6) Johnny West and his horse "Comanche"
"Comanche. Johnny's faithful horse. Fully jointed to "gallop" or "trot." 11 ½ inches tall. Plastic Wt. 1lb. 5 oz." - $3.44