Christmas Catalogs

Montgomery Ward - 1969, Page 319

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.

(1) Johnny West and Thunderbolt
"Johnny West rides his horse, Thunderbolt - movable joints allow him to "ride," "rope," "shoot" and "brand." Outfitted in hat, chaps vest, holster, spurs - set incl. cookout gear, guns, etc. Abt. 11 ¾ in. tall. Horse about 12 in. high, with access. Wt. 4 lbs. 3 oz." - $5.78

(2) Jamie West and buckboard
"Jamie West drives the buckboard on his round-up. He's posable, 9 in. tall, wears real western gear - set includes hats, gun, chaps, etc. Buckboard of high-impact plastic, with reins and harness, about 10x9 in. 15 in. horse can be ridden alone. Wt. 5 lbs. 2 oz." - $7.79

(3) Jane West and Flame
"Jane West, frontier gal, astride her favorite bronco, Flame. Movable, too - she's full of action. She comes with 4 costume changes plus weapons, cooking gear, other accessories. About 11 in. tall. Flame about 12 in. high, with accessories. Wt. 3 lbs. 5 oz. " - $5.78

(4) Circle X Ranch
"Circle X Ranch - authentically detailed bunk house, stable and corral of heavy chipboard, colorfully lithographed. Doors open, furnished with bunks, stove, cupboard, rifle rack, table, chair. About 4 ft. 6 in. wide overall - folds for storage. wt. 8 lbs 12 oz." - $6.88