Christmas Catalogs

Penneys - 1967, Page 378

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.

"for "Johnny West" series (figures not included).
Bunk house has operating doors, bunk beds, many accessories. Full-color
heavy-gauge chipboard. Overall layout is 4 1/2 ft. whide. Bunck house is 26 x 30 x
21 in. high; corral is 38 x 21 in. deep. Ready to assemble.
X 924-7909 A- Shipping weight 1 lb." - $5.88

"Johnny is fully jointed - he stands, squats, even aims
his rifle. Can be placed in almost any position. 20 plastic accessories
include cooking utensils, canteen, knife, many more. Solid plastic model is
11 1/2 in. tall. Authentic western garb - buckskin-brown chaps, boots, stetson.
X 923-4113 A - Shipping weight 1 lb. 4 oz." - $2.77

"measures over 3 ft. long. detailed op-
erating scale model includes removable 15-in. horse. High-impact plastic
buckboard has weathered-wood finish. Scaled to hold Johnny West and family.
X 925-2016 A - Shipping weight 3 lbs. 8 oz." - $5.88

"The all-western, all-American boy!. Stands 9 in. tall.
Scaled for Johnny West family. he's fully jointed. Can grasp rope or "six-
shooter." Complete with accessories all of pliable plastic.
X 925-1992 A - Shipping weight 1 lb." - $1.66

"The Johnny West Welsh pony. Just the right size for the new
teenage-figures around the West ranch. Pancho measures 9 3/8 in. high,
12 1/2 in. long. High-impact plastic in assorted colors.
X 925-2008 A Shipping weight 1 lb. 3 oz." - $1.99

"Wears tan costume. fits perfectly on Thunderbolt.
Comes with 23 accessories. Molded plastic, fully jointed, tand and dark
brown figure. 11 ½ in. tall, Has all the details of tribal dress.
X 923-4147 A - Shipping weight 1 lb. 5 oz." - $2.77

"Spirited quarter horse that carries Johnny West or
Chief Cherokee whenever they need him. 11 ¾ in. high, 14 ¾ in. long. Tan with
white markings. All plastic, includes many accessories.
X 923-4154 A - Shipping weight 1 lb. 8 oz." - $1.99

"Rugged enough to withstand any Indian attack. Interior
fort area is over 6 sq. ft. Snap-together heavy color chipboard. Fort is
23 in. high. Fence is 13 3/4 in. high. Front gates of fort swing shut and lock with
bar. Fort unit includes many accessories, extra teepee.
X 925-2081 A - Shipping weight 7 lbs. 5 oz." - $5.88

     Author's Comments: I don't think the gates actually had a locking bar??

"Fort Apache cavalry fighter - fully jointed, he can
stand, sit and ride! Solid molded plastic in cavalry blue. 11 ½ in. tall.
Authentic military garb, includes many detailed accessories - even a pair of
tailored-look cavalry riding gloves. Comes in fully illustrated box.
X 925-2040 A - Shipping weight 1 lb. 5 oz." - $2.77

     Author's Comments: Only mention in the catalogs for the Fully Illustrated box...

"The jointed horse that's just right for all the 11 1/2 in. riders.
High-impact plastic with 13 - hinged joints. Each horse complete with plastic
blanket, saddle, opening saddle bags, many accessories.
X 925-2040 A - Shipping weight 1 lb. 8 oz." - $2.77

"Indian fighter. Fully jointed, he can
stand, sit or ride! Solid molded plastic in cavalry blue. 11 1/2 in. tall. Au-
thentic military garb, many detailed accessories.
X 925-2032 A - Shipping weight 1 lb. 5 oz." - $2.77

     Author's Comments: Corporal? Zeb was referred to as Sergeant in the manuals.

"Fully authentic in every detail. Fully jointed to
stand, sit and ride! Solid molded plastic. Ceremonial dress and weapons
scaled to size. 11 1/2 in. tall. 36 pieces in all!
X 925-2057 A - Shipping weight 1 lb. 5 oz." - $2.77

     Author's Comments: Interesting that they treat him as a 'generic' indian. In later catalogs he's referred to as a chief.

"Colorful, durable plastic. Stands on 6 wooden poles.
Features woven line closure and open-flap catch. 20 in. high, 14 1/2 in.
wide - big enough for several 11 1/2 in. Indians to have pow-wow.
X 925-2073 A - Shipping weight 1 lb." - $1.44

"Fully-jointed Apache brave of solid plastic
can stand, sit and ride. Even war paint stripings on his face! Complete
with 36 plastic weapons and items of ceremonial dress. 11 1/2 in. tall.
X 925-2065 A - Shipping weight 1 lb. 5 oz." - $2.77

     Author's Comments: Not really of the Apache tribe.