Christmas Catalogs

True Value - 1968, Page 10

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.



(1) Jane West
"11 1/4" tall heroine of molded plastic. 4 changes of costume, ranch gear. Movable. 1001/2067" - $2.97


(2) Jane West
"9" Girls. 1002/1067" - $1.97


(3) Johnny West
"Rugged 11 1/2" Western figure that's ready to ride the range! Bends or twists. Access. 1003/2062" - $2.97


(4) Johnny West
"9" Boys 1004/1062" - $1.97


(5) Capt. Tom Maddox
"Cavalry officer ready to come to the rescue! 11 1/2" tall, he can "xxx, sit and ride"! With detailed accessories. 1005/1865" - $2.97


(6) Geronimo
"He struck terror into the hearts of the old settlers! Will he attack again? 11 1/2" tall. Ceremonial dress, accessories. 1006/1863" - $2.97


(7) General Custer
"A colorful military man from the Civil War to the "last stand"! 11 1/2" figure with authentic, scaled accessories. 1007/1856" - $2.97

     Author's Comments: Insert text (by Custer head shot): The accessories are half the fun! Everything their little imaginations need: cooking gear, bows & arrows, guns, bugle and many, many more


(8) (A) THUNDERBOLT HORSE
"Range horse stands 13 1/2" height, 14 1/2" long. Perfect mount for figures above. 1008/2061" - $2.22


(9) (B) COMANCHE articulated Horse
"Sure-footed cavalry mount for the riders above. Complete accessories. 1009/1861" - $2.97


(10) PANCHO Welsh Pony
"(not shown). For Western Teenagers. 1010/1061" - $1.97


(11) BUFFALO
"(not shown). 1011/2033" - $1.97


(12) Johnny West COVERED WAGON
"Wagons "Ho"! No Western adventure can be complete without one! Over 34" long. Molded plastic, red wheels. Complete with horse, reins, whip. 1012/4434" - $6.99


(13) ARMORED HORSES w/wheels
"Choose "Valor" or "Bravo" in silver or gold armor. 14 1/2" long. 1013/5361/71" - $3.33

     Author's Comments: Under the title: NEW KNIGHTHOOD FIGURES by MARX - HISTORICALLY CORRECT - SOLID POLY-PLASTIC


(14) the NOBLE KNIGHTS
"Choose Sir Stuart in silver or Sir Gordon in gold. 11 1/2" tall. 20-pc. armor plus 17 pcs. of weaponry.Story. 1014/5364/66" - $3.99