Christmas Catalogs

Sears - Canada - 1970, Page 83

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.



(1) (A) Jamie West
"the junior cowboy. With outfit changes and accessories. 49 N 38 101 - Each. delivered.." - $2.49

     Author's Comments: Ad header: A to C Your Choice. 9" figures of solid poly plastic in natural colors. Pliable vinyl faces and hands. Fully jointed to sit, stand, kneel, ride a horse and many other poses.


(2) (B) Josie West
"the teenage cowgirl. Set of clothes and range accessories. 49 N 38 102 - Each, delivered.." - $2.49

     Author's Comments: Ad header: A to C Your Choice. 9" figures of solid poly plastic in natural colors. Pliable vinyl faces and hands. Fully jointed to sit, stand, kneel, ride a horse and many other poses.


(3) (C) Pancho
"for 9" riders. Saddled, bridled, ready to ride: not jointed. 49 N 38 100 - Abt. 9" high..." - $2.49

     Author's Comments: Ad header: A to C Your Choice. 9" figures of solid poly plastic in natural colors. Pliable vinyl faces and hands. Fully jointed to sit, stand, kneel, ride a horse and many other poses.


(4) D Circle "X" Ranch
"Die-cut pieces of solid chipboard. Easy to assemble with tab-and-slot construction. Bunkhouse abt. 30" deep; has pantry, cupboards, bunks, stove, chairs, benches, table, gun rack. Exterior includes porch roof, horse trough, corral, stable with peak roof plus other accessories. Over 60" long. 79 N 38 111 DL - Figures not included.." - $10.49


(5) E Covered Wagon and Horse
"Blaze new trails across the West! Molded plastic wagon with weathered-wood finish. Flashy, bright Red wheels and Tan vinyl cover. Horse is fully outfitted with harness and there's a whip to urge him on. Complete unit abt. 34 x 9 x 17: high. 79 N 38 110 - Figures not included.." - $10.99


(6) F Capt. Maddox
"Fully jointed 11 1/2" plastic figure in Cavalry Blue. Personal and military accessories. 49 N 28 105 - Each, delivered.." - $3.89


(7) G General Custer
"Fully jointed 11 1/2" plastic figure in Blue. Over 20 scaled access. historically correct. 49 N 38 104 - Each, delivered.." - $3.89


(8) H Jane West
"Fully jointed. With costume changes, weapons and range gear. 49 N 38 120 - Plastic. abt. 11" high. Each.." - $3.89


(9) J Johnny West
"Fully jointed. Changeable Western costumes, weapons, range utensils. 49 N 38 065 - Plastic, abt. 11" high. Each .." - $3.89


(10) K Geronimo
"Fully jointed. Incl. authentic ceremonial dress, battle equipment. Over 30 pc. 49 N 38 103 - Plastic, abt. 11" high. Each.." - $3.89


(11) L Comanche
"the high-spirited horse that helped with the West! Fully jointed for 101 action poses. Blanket, saddle, rifle sheath, stirrups, saddle bags. Abt 11" high; for 11" riders. 49 N 38 014 - Del'd. " - $3.89


(12) Thunderbolt
"the Western range horse is all ready for 11" riders. Handsome bronco comes complete with all riding accessories; saddle, bridle and saddle bags. Not jointed. Sturdy poly plastic construction about 12" high. 49 N 38 064 - Del'd...." - $3.19


(13) M-N From the Fields of Battle
"of the 13th century come Sir Gordon and Sir Stuart. Bold, fearless knights in full battle armour...available exclusively at Simpsons-Sears! Authentically detailed figures are fully jointed to sit, stand, kneel, ride a horse. Complete with 20 pieces of armour and fighting accessories. Molded vinyl: 11 1/2" tall. (M) 49 N 38 052 - Sir Gordon Knight with Gold armour..(N) 49 N 38 053 - Sir Stuart Knight with Silver armour.." - $4.99


(14) P-R Bravo and Valor
"brave, valiant mounts for our noble knights...available only at Simpsons-Sears! 17 pc. of removable armour; hoof-hidden wheels. Vinyl figures; 13" high. (P) 49 N 38 051 - Bravo. Gold armour as Sir Gordon (R) 49 N 38 052 - Valor. Silver armour as Sir Stuart" - $3.99

     Author's Comments: Ad goes on: SAVE 1.00 on Sir Stuart and Valor combination. 49 N 38 055 E - Separately reg. 8.98. Pair, delivered 7.98. SAVE 1.00 on Sir Gordon and Bravo combination. 49 N 38 054 E - Separately reg. 8.98. Pair, delivered 7.98