Christmas Catalogs

Montgomery Ward - 1971, Page 356

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.



(0) Circle X Ranch
"Circle X Ranch - authentically detailed bunk house, stable and corral of heavy chipboard, colorfully lithographed. Doors open, furnished with bunks, stove, cupboard, rifle rack, table, chair. About 4 ft. 6 in. wide overall - folds for storage. wt. 8 lbs 12 oz." - $6.97


(1) Johnny West and Thunderbolt
"Johnny West is jointed, abt. 11 ¾ in. tall, wears hat, chaps, vest, holster, spurs. 12 in. high horse, "Thunderbolt." Cookout gear, guns included. Wt. 4 lbs. 3 oz." - $5.64


(2) Jamie West and buckboard
"Jamie West and buckboard. He's 9 in. tall, wears real western gear - set incl. hats, gun, chaps, etc. Buckboard of high-impact plastic, with reins and harness, abt. 10x9 in. 15 - in. horse can be ridden alone. Ship wt. 5 lbs. 2 oz." - $8.47


(3) Jane West and Flame
"Jane West, frontier gal, and favorite bronco, 12 in. high Flame. She's poseable and comes with 4 costume changes plus weapons, cooking gear, other acc. About 11 in. tall, with accessories. Wt. 4 lbs." - $5.64