Christmas Catalogs

Montgomery Ward - 1972, Page 232

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.

(0) Chief Geronimo and Morning Cloud
"Out of the reservation comes Geronimo (11 ¾ in.) with Morning Cloud, his horse (12 in.), ready to defend their land. Set incl. full battle dress, hunting and riding accessories withheaddress, weapons, horse blanket and arrow quiver. Ship. wt. 4 lbs." - $6.44

     Author's Comments: No horse named Morning Cloud actually existed, the real name was either Storm Cloud or Pinto

(0) Circle X Ranch
"Circle X Ranch - authentically detailed bunk house, stable and corral of heavy chipboard, colorfully lithographed. Doors open, furnished with bunks, stove, cupboard, rifle rack, table, chair. About 4 ft. 6 in. wide overall - folds for storage. wt. 8 lbs 12 oz." - $8.44

(0) NEW! Sam Cobra and Satan
"More of the Wild West recreated here with Sam Cobra and his horse Satan. With hat, canteen, saddle, bridle, cooking gear, weapons, and extra clothing, Sam's ready to brave the wilderness, fight grizzly bears and hunt outlaws. Sam 11 ¾ in. tall. Satan 12 in. Ship. wt. 4 lbs." - $6.44

     Author's Comments: [Sheriff Garrett actually pictured, and the ad mentions hunting outlaws - I think someone mixed up the copy]

(0) Rocky Mountain gear and box
"What every young Rocky Mountaineer needs when he goes exploring. Gear box of fiberboard contains frontiersmen clothing, back pack, canteen, blanket roll, weapons, cooking utensils, bundle of hides and branding iron, more. (For all figs. on this pg.) Ship. wt. 1 lb. 4 oz." - $2.99

(1) Johnny West and Thunderbolt
"Johnny West rides his horse, Thunderbolt, outfitted in hat, chaps vest, holster, spurs. Movable joints let him "ride" and "rope". Set incl. cookout gear, guns, etc. Abt. 11 ¾ in. tall. Horse abt. 12 in. with accessories. Wt. 4 lbs. 3 oz." - $5.99

(2) Jamie West and buckboard
"Jamie West and buckboard. He's 9 in. tall, wears real western gear - set incl. hats, gun, chaps, etc. Buckboard of high-impact plastic, with reins and harness, abt. 10x9 in. 15 - in. horse can be ridden alone. Ship wt. 5 lbs. 2 oz." - $8.44

(3) Jane West and Flame
"Jane West, frontier gal, and favorite bronco, 12 in. high Flame. She's poseable and comes with 4 costume changes plus weapons, cooking gear, other acc. Jane about 11 in. tall, with accessories. Wt. 4 lbs." - $5.99