Christmas Catalogs

Montgomery Ward - 1972, Page 236

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.

(0) Action Footlocker
"This footlocker is for all Men-on-the-Go. It even looks like real army issue! Over a foot long, it's big enough to hold G.I. Joe plus 37 pieces of his equipment: rifles, helmets, tools, cooking utensils (all incl.). Footlocker is made of heavy fiberboard with stenciled area for name, rank, serial number. Abt. 13 1/2 x 6 1/4 x 4 3/4 in. Ship. Wt. 1 lb. 4 oz." - $2.99

(0) NEW! Intelligence Supply Cabinet
"Only at Wards. On secret mission, our action men must disguise themselves so as not to be discovered by the enemy. Now you can disquise your men-on-the-go with this supply cabinet filled with over 50 pieces to mix and match into 100's of different disguises: bullet-proof vest, hats, wigs, weapons, cane, glasses, suitcases, and more. For all 12 in. figures. Footlocker of heavy fiberboard. Stenciled area for name. (Fig. not incl.) Ship. wt. 1 lb 4 oz." - $3.29

(0) [Tent, Cot and Poncho]
"Name of the game is Survival! G.I. Joe and Hombre are on a dangerous training mission to teach new Men-on-the-go how to survive in the wilderness. On their primitive survival camping trip, they are permitted to take only the bare essentials; tent, cot, back pack, and poncho to shield them from inclement weather. Their only means of survival is by keen common sense and life size field manual (all but figs. incl.). Ship. wt. 1 lb 10 oz." - $2.88

     Author's Comments: [Not a GI Joe set so I believe it is the Stony on Manuevers set]