Christmas Catalogs

Montgomery Ward - 1966, Page 285

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.



(0) Chief Cherokee
"Faithful friend of Johnny West. He assumes poses easily with his movable head, shoulders, elbows, wrists, hips and knees. More than 30 personal, tribal and ceremonial accessories of flexible plastic include: 2 headdresses, peace pipe, tom tom and beater, sun dance rattle and mask, bow and arrows, rifle, war club. About 11 ½ in. tall., solid plastic body. Ship wt. 1 lb 10 oz." - $2.88


(0) Daniel Boone
"The Original American man of action, is over 11 in. tall, of solid plastic. Has jointed neck, shoulders, elbows and wrists. Authentically dressed from his coonskin cap to moccasins, he has all the gear he needs: flintlock rifle and pistols, powder horn, shot pouch, bullet mold, knife, tomahawk, bear and beaver traps, canteen - over 25 pieces in flexible plastic. Ship. Wt. 1 lb. 14 ox." - $2.49


(1) The Circle X Ranch...Ready for Johnny and Jane West; Their Horses Too
"The Circle X Ranch welcomes adventurers such as Jand and Johnny West; also their horses, Flame and Thunderbolt. Constructed of full color lithographed heavy-guage chip board, the ranch layout measures 4 ft. 6 in. wide overall. Bunk house and barn are 26x30x21 in. high, each with doors that swing open. You can easily fit the layout together to set up a rugged building and corral. Bunk house interior (see small view) includes double deck bunks, Franklin stove, cupboard, rifle rack, table and chair. Folds easily for storage and carrying. Ship. wt. 7 lbs 8 oz." - $5.99


(2) Jane West
"A Real Girl of the Frontier! About 11 in. tall, her solid plastic body with decorated vinyl head and hands, is completely movable and dressable. She's full of action, too - she can sit, stand, kneel, tote a gun, even ride a horse! Her 4 complete costume changes are of colorful, soft wrap-around pliable plastic. She also has her own range, cooking gear and weapons. Ship wt. 1 lb. 10 oz." - $2.88


(3) Horses From the Western Ranges
"Flame and Thunderbolt, the wild horses from the Western range, can be tamed and trained by anyone daring enough to break them. Powerful muscles seem to ripple in readiness for a challenging mistress or master. Each horse is about 14 ¾ in. long and about 12 in. high. High-impact plastic with detailed flexible plastic accessories. Each has Western saddle, stirrups, bridle, saddle bags, and rifle holster.
Flame The Horse is a favorite of Jane West. Ship. wt. 1 lb. 10 oz." - $2.29


(4) Horses From the Western Ranges
"Flame and Thunderbolt, the wild horses from the Western range, can be tamed and trained by anyone daring enough to break them. Powerful muscles seem to ripple in readiness for a challenging mistress or master. Each horse is about 14 ¾ in. long and about 12 in. high. High-impact plastic with detailed flexible plastic accessories. Each has Western saddle, stirrups, bridle, saddle bags, and rifle holster.
Thunderbolt The Horse is wanted by Johnny West and Chief Cherokee. Ship. Wt. 1 lb. 10 oz." - $2.29


(5) Johnny West
"Searching new territories for a place to call home, fights wherever he meets resistance. Movable head, shoulders, elbows, wrists, hips and knees make it easy for him to handle his branding irons, rifle, pistol and others shown above. Outfitted in Western hat, kerchief, chaps, vest, holster, spurs - all flexible plastic. Solid plastic body. Abt. 11 ¾ in. tall. Ship. wt. 1 lb 10 oz." - $2.88