Christmas Catalogs

Sears - 1967, Page 507

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.

(0) Buffalo Hunt with Johnny West and Comanche
"Johnny West hits the trail with his fully jointed horse. You'll feel the excitement as 11-in. tall Johnny pulls up to the 7 ½ in. great American buffalo. With accessories. Plastic Paperboard carry case. Wt. 5 lbs." - $8.97

(0) Covered Buckboard [Surry]
"Buckboard is 29 x 8 1/2 x 9 in. high. Leaf-spring mounted driver's seat. 9-in. boy [Jamie West], fully jointed. 15 in. high horse rolls on hidden wheels. Plastic. Paperboard carry case. Wt. 5 lbs." - $9.97

(0) Jane West with Flame and Flick
"Lovely and lifelike Jane West stands 11 ½ inches tall. She trains horse in corral or rides the range. "Flame" is 13 inches tall, with saddle and bridle. Includes 4 changes of clothes and other range gear. Plastic figures and paperboard carry case. Buy it the easy way - order by phone. Shpg. wt. 5 lbs." - $7.49

(0) Johnny, horse and jeep
"A Sears Exclusive. Johnny West is outfitted like a modern cowboy should be. He's 11 inches tall, fully jointed to slide behind wheel of 3-ft. jeep and trailer or sit easy on his horse, "Thunderbolt." With clothing, guns, cooking equipment. Horse is 13 inches tall, comes with saddle, bridle. Plastic. Wt. 10 lbs." - $10.95

(0) Josie West with Pancho and Flack
"Josie the teenage cowgirl rides fence on teh WEST ranch protected from danger by "Poncho" and "Flack." She's fully jointed for realistic action .. she can stand, sit, "run" and ride. She comes with a complete set of accessories for range and ranch, including clothes, corral and saddle. Plastic, 9 inches tall. Paperboard carry case. Shipping weight 5 pounds." - $4.97