Christmas Catalogs

Penneys - 1970, Page 358

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.

"Is just what you need to launch your own crusade, or defend your lands from a hostile neighbor. Full-color heavy-duty chipboard castle over 23 in. high at the parapets. 35 in. wide overall. Over three sq. ft. in courtyard area, where you can assemble all your equipment. Drawbridge actually operates. Interior living quarters. Easy to set up – it just snaps together. Mailing weight 8.50 lbs." - $5.99

     Author's Comments: First catalog appearance of this castle

"11 ½ in. tall figures jointed in 11 places for movement. 20 peces of weaponry and apparel, plus articulated, 13 in. high horse with saddle, etc. Mail. Wt. 3.20 lbs. Plastic.
(2) Odin and horse
(3) Erik and horse." - $6.66

"11 ½ in. tall figures can move, bend and twist. Over 40 pieces of accessories. 14-in.-high horse with 17 additional accessories for a total of 59 pieces. Mailing weight 3.20 lbs. Plastic.
(4) Sir Stuart/Valor.
(5) Sir Gordon/Bravo" - $6.66

     Author's Comments: First catalog mention of their real names instead of just Gold or Silver.