Christmas Catalogs

Penneys - 1974, Page 394

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.



(1) Circle X Ranch *
"Circle X Ranch for "Johnny West" figures (figures not incl.). Bunk house with operating doors, bunk bed, stove, cupboard, and many accessories. Heavy-gauge chipboard. Overall layout is 4 ½ ft wide. Bunk house is 26 x 30 x 21 in. high; corral is 38 x 21 in. deep. All ready to assemble. Mailable wt. 8 lbs." - $8.88

     Author's Comments: Increased price by $1.00 over last year


(2) Johnny West Covered Wagon *
"Plastic wagon made to fit all "Johnny West" figures. Carries Johnny and friends over treacherous terrain. Set contains covered wagon, horse on rollers with complete harness. 34 ¼ x 9 ½ x 15 ¾ in. high. Mailable wt. 5 lbs. " - $9.88

     Author's Comments: Increased price by $.99 over last year


(3) Johnny West *
"Fully jointed - stands, kneels, aims his rifle. Can be placed in almost any position. All plastic with head and hands of pliable vinyl. 11 ½ in. tall. Outfitted in chaps, stetson. Comes with accessories as shown. Mailable wt. 1.50 lbs." - $3.69

     Author's Comments: Increased price by $.25 over last year


(4) Thunderbolt *
"Spirited quarter horse that carries all 11 ½ in. Johnny West figures – he’s there whenever they need him 11 ¾ in. high, 14 ½ in. long. Assorted colors – no choice. All plastic, includes accessories as shown. Mailable wt. 2 lbs. " - $3.69

     Author's Comments: Increased price by $.70 over last year


(5) Comanche with Poseable Joints *
"Action horse for 11 ½ - in. figures. Hinged joints. Plastic blanket, saddle, opening saddle bags, and other accessories as shown. All plastic. Mailable wt. 1.80 lbs. " - $3.99

     Author's Comments: Different ad but same price as last year


(6) Josie West *
"The cute daughter of Johnny West. Fully jointed - she can stand, “run”, sit and ride. Complete with costume changes and plastic accessories as shown. Plastic body, hands of pliable vinyl. 9 in. tall. Mailable wt. 1.20 lbs. " - $2.66

     Author's Comments: Increased price by $.11 over last year


(7) Jane West *
"The wife of Johnny West. Fully jointed so she can sit, “run”, stand, and ride. Plastic accessories, as shown, include 4 changes of costume. Plastic body. Pliable vinyl head and hands. 11 ¼ in. tall. Mailable wt. 1.50 lbs. " - $3.69

     Author's Comments: Increased price by $.25 over last year


(8) Jamie West *
"Johnny’s courageous son. Fully jointed. Complete with accessories as shown. Plastic body, hands and head of pliable vinyl. 9 in. tall. Mailable wt. 1 lb. " - $2.66

     Author's Comments: Increased price by $.11 over last year


(9) Pancho Pony *
"Faithful friend and companion for Josie and Jamie. Plastic. Stands 9 3/8 in. high. Mailable wt. 1.60 lbs." - $2.66

     Author's Comments: Increased price by $.11 over last year


(10) Chief Cherokee *
"Wears tribal outfit. Can ride Thunderbolt (4); Comanche (5). Fully - jointed – he can bend in many positions: stands, sits, “runs”, and rides. With a wide assortment of accessories - all the details of tribal dress. All plastic. Hands and face of pliable vinyl. 11 ½ in. tall Mailable wt. 1.60 lbs. " - $3.69

     Author's Comments: Increased price by $.25 over last year


(11) General Custer *
"The famous fighter of the West. Fully jointed, can stand and sit. Authentic military garb, includes detailed accessories as shown. All plastic; vinyl hands, face. 11 ½ in. tall. Mailable wt. 1.70 lbs. " - $3.69

     Author's Comments: Increased price by $.25 over last year


(12) Captain Maddox *
"Western cavalryman - fully jointed, he can stand, sit and ride. Authentic military uniform. Includes many detailed accessories as shown – (both (11) and (12) come with all accessories shown). All plastic. 11 ½ in. tall. Mailable wt. 1.60 lbs. " - $3.69

     Author's Comments: How many times to they have to say 'All accessories included? Increased price by $.25 over last year


(13) Fighting Geronimo *
"The courageous leader of a great Indian nation. Movable joints so he can assume action positions – stands, sits, “runs”, and rides. Realistic face and hands made of flesh-like pliable vinyl. Plastic body. Stands 11 ½ in. tall. Comes with wide assortment of accessories shown – including ceremonial dress, headdress, ceremonial masks, quiver, bolo, saddle bag, bow and arrow, rifle, drum, knives, tomahawk, etc. Mailable wt. 1.50 lbs. " - $3.69

     Author's Comments: Increased price by $.25 over last year. So many errors in this ad (Similar to all 1970s ads), I had to point them out again – only one mask and knife, no ‘bolo’, no saddle bag – could they have meant parfleche??