Christmas Catalogs

Montgomery Ward - 1974, Page 328

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.

(0) Chief Geronimo and Morning Cloud
"With battle dress, hunting and riding gear, headdress, weapons, horse blanket. Geronimo 11 ¾ in. tall. Morning Cloud 12 in. Ship. wt. 3 lbs. 7 oz. set " - $6.96

     Author's Comments: Increase of 52 cents. No horse named Morning Cloud actually existed, the real name was either Storm Cloud or Pinto

(0) Circle X Ranch
"Circle X Ranch - authentically detailed bunk house, stable and corral of heavy chipboard, colorfully lithographed. With bunks, stove, cupboard, rifle rack, table, chair. 4 ½ ft. wide Easy assembly. Wt. 7 lbs 6 oz. " - $8.84

     Author's Comments: Increase of 40 cents

(0) Rocky Mountain gear and box
"Gear box of fiberboard contains frontiersmen clothing, bundle of hides, branding iron, cooking utensils, blanket roll, back pack, more. (For all figs. on this pg.) Ship. wt. 1 lb. 2 oz." - $3.49

     Author's Comments: Increase of 50 cents. Ad mentions back pack – I think they mean the haversack

(0) Sam Cobra and Satan
"Sam and horse come with hat, canteen, saddle, bridle, cooking gear, weapons, and extra clothing. Sam 11 ¾ in. tall. Satan 12 in. Ship. wt. 3 lbs. 7 oz. set " - $6.96

     Author's Comments: Increase of 52 cents. Sheriff Garrett actually pictured in ad

(0) Sheriff Garrett and horse
"Frontier sheriff with accessories and extra clothing. Sheriff 11 ¾ in. tall. Horse 12 in. Ship. wt. 3lbs. 7 oz. set " - $6.96

     Author's Comments: Ad pictures a blond haired, dark bodied figure – definitely not Garrett whose figure was used in the Sam Cobra picture. First time this figure was in the Ward's catalog

(1) Johnny West and Thunderbolt
"Johnny West rides his horse, Thunderbolt, outfitted in hat, chaps vest, holster, spurs. Movable joints let him "ride" and "rope". Set incl. cookout gear, guns, etc. Abt. 11 3/4 in. tall. Horse abt. 12 in. with accessories. Wt. 3 lbs. 7 oz. set " - $6.96

     Author's Comments: Increase of 97 cents

(2) Jamie West and buckboard
"Jamie West and buckboard. He's 9 in. tall, wears real western gear - set incl. hats, gun, chaps, etc. Buckboard of high-impact plastic, with reins and harness, abt. 10x9 in. 15 - in. horse can be ridden alone. Ship wt. 5 lbs. 6 oz. set " - $10.66

     Author's Comments: Increase of $2.22

(3) Jane West and Flame
"Jane West, frontier gal, and favorite bronco, 12 in. high Flame. She's poseable and comes with 4 costume changes plus weapons and cooking gear. Jane about 11 in. tall, with accessories. Wt. 3 lbs. 7 oz. set " - $6.96

     Author's Comments: Increase of 97 cents