Christmas Catalogs

Montgomery Ward - 1974, Page 363

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.

(0) Jeep and Horse Trailer
"A Wards exclusive. Use sporty jeep for a tour of the ranch. Reflector headlights, hood that opens, flip-down windshield, trailer-hitch. Trailer tailgate lowers for easy-loading ramp if you’re taking Pinto Pony to rodeos. Jeep abt 21 in. long. Doll not included. Ship. wt. 7 lbs. 7 oz." - $10.48

     Author's Comments: Increase of 60 cents

(9) Pinto Pony and Corral
"A Wards exclusive. The dudes like to rough it at the ranch. They can take turns riding the cow-pony, then fence him in the corral to graze. Molded horse abt 14 ½ in. long. Six pieces of 9 ¼ - in. rustic 3 - rail fencing. Plastic snap together. Dolls not included. Ship. wt. 2 lbs. 12 oz. " - $5.48

     Author's Comments: Found on the Barbie page