Christmas Catalogs

Montgomery Ward - 1975, Page 415

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.



(0) Common Paragraph
"Johnny West Adventure. Now watch Johnny West and Sam Cobra really shoot it out now that they have real quickdraw action. Both are 11 ¾ - in. poseable figures and come with clothing, gear, guns, horse and tack. All new to afford more adventure opportunities" - $0.00


(8) Quickdraw Johnny
"Quickdraw Johnny. Ship. wt. 4 lbs. set " - $9.44

     Author's Comments: Ad says Johnny come with “White Horse”, age disclaimer states “Toys on these two pages are not recommended for children under 3 years.”


(9) Quickdraw Sam
"Quickdraw Sam. Ship. wt. 4 lbs. set " - $9.44


(10) Circle X Ranch
"Authentically detailed bunkhouse, stable and corral of heavy chipboard, colorfully lithographed. With bunks, stove, cupboard, rifle rack, table, chair. 4 ½ ft. wide. Assembles easily. Ship. wt. 7 lbs 6 oz. " - $8.99

     Author's Comments: Increase of 15 cents


(11) Buckboard
"Buckboard of high-impact plastic, with reins and harness, abt. 9x10 in. 15 - in. horse can be ridden along. Ship. wt. 5 lbs. 6 oz. set " - $9.99

     Author's Comments: Wards now selling the buckboard and Jamie separately. The exclusive combo set no longer available. In the ad the word 'along' was probably meant to say 'alone'.


(12) Jamie West
"Jamie West is 9 in. tall, wears real western gear which includes hat, chaps, gun, and other accessories. Ship. wt. 12 oz. set " - $3.66

     Author's Comments: Wards now selling the buckboard and Jamie separately. The exclusive combo set is no longer available.