Christmas Catalogs

Sears - 1969, Page 497

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.

(0) 11 ½-in. tall Knight in shining armor
"It’s the age of chivalry once again, and this bold, brave knight and his faithful horse stand ready to fight for honor and righteousness. Dressed in full, resplendent armor, knight has movable arms, legs, head. Horse is 13 inches tall. Includes 53 pieces of fighting armor, weapons. Plastic.
Gold-color knight, horse, accessories. Shipping wt. 3 lbs. $6.99
Silver- color knight, horse, accessories. Shipping wt. 3 lbs. $6.99
" - $6.99

(1) Jane West and Flame
"Jane West and Flame. Johnny’s wife is a real frontier gal – loves to “ride” the range on her horse Flame. She’s fully jointed for realistic action, 11 inches tall; comes with 4 costume changes (not shown). Flame wears saddle and bridle. Plastic. Shpg. Wt. 2 lbs. 12 oz. " - $5.99

(2) Buckboard, horse and Jamie West
"Buckboard, horse and Jamie West. Johnny’s son drives buckboard on all round-ups. He’s 9 in. tall, fully jointed. Wears western gear. Buckboard has reins, harness. Jamie’s horse Pancho, can be ridden alone – fully jointed. Plastic. Shipping weight 5 lbs." - $8.99

     Author's Comments: Ad indicates that Pancho is fully jointed – Oops!

(3) Circle X Ranch
"Circle X Ranch. Sturdy chipboard bunk house, stable, corral are authentically detailed, colorfully lithographed. Bunk house doors open. Inside are bunks, stove, cupboard, rifle rack, table, and chair. 4 ½ feet wide – folds compactly for storage. Shpg. Weight 8 lbs. " - $6.99

(4) Johnny West and Thunderbolt
"Johnny West and Thunderbolt, all set to “ride, rope, shoot.” Fully jointed, 11 ½ - in. tall. Johnny wears western outfit. With camping equipment (not shown). Plastic. Shipping weight 3 lbs. 5.99
Johnny only. Wt. 1lb. 6 oz. 3.49" - $5.99