Christmas Catalogs

Sears - 1972, Page 586

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.

(0) Armored Knight and Horse
"Armed for battle, 11 ½ - in. tall warrior mounts his 13 – in. high horse. Fully jointed arms, legs, head. 53 – pc. Set incl. Shield, flag standard, armor for knight and horse.. more. Plastic. Ages 5 and up. Shpg. Wt. 3lbs 6 oz.
Silver color 6.44
Gold color 6.44
" - $6.44

(0) Geronimo and Horse
"Geronimo stands 11 ½ inches tall.. is dressed in complete tribal outfit. All limbs movable. Pinto horse has saddle, accessories, 14 ½ x 13 ¼ inches high. Plastic 39 pcs. Ages 5 and up. Wt. 3lbs. 2 oz. " - $5.87

     Author's Comments: First age standard

(0) Jane West and Flame
"Frontier gal is outfitted to ride her horse, Flame. Jane’s 11 in. tall, fully jointed to stand or ride. Comes with 25 items including riding gear, skirts, hats, and other accessories. 13-inch high horse has saddle, bridle. Plastic. Ages 5 and up. Wt. 3 lbs. " - $5.87

(0) Johnny West and Thunderbolt
"Cowboy Johnny’s dressed in chaps and spurs. Big – 11 ½ in. tall; fully jointed to take any stance. Over 21 pcs. of campfire and personal gear incl. Jaunty 13 – in. high horse has saddle, bridle. Plastic. Ages 5 and up. Shipping weight 3 pounds. " - $5.87