Christmas Catalogs

Sears - 1974, Page 538

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.



(1) Jane West
"Frontier gal Jane West is outfitted to ride her horse, Flame. Jane stands 11 ½ in. tall. Comes with 27 items including riding gear, skirts, hats. 13-inch horse, bridle, saddle. Plastic. Ages 4 to 10. Shpg. wt. 3 lbs. " - $7.33

     Author's Comments: Now OK for 4 year olds


(2) Johnny West
"Cowboy Johnny West is dressed in chaps and spurs. 11 ½ in. tall. Over 21 pcs. of campfire and personal gear included. Johnny’s horse, Thunderbolt, is 13 – in. high. Saddle, bridle. Plastic. Ages 4 to 10. Shpg. wt. 3 lbs. " - $7.33


(3) Sam Cobra
"Mean Sam Cobra, standing tall at 11 ½ inches, comes with loads of villainous accessories. His 13 – inch horse, “Satan”, comes with saddle, bridle, saddle bags. Total of 25 plastic pieces. For ages 4 to 10. Wt. 2 lbs. 14 oz. " - $7.33


(4) Geronimo
"Geronimo stands 11 ½ inches tall and is dressed in a complete tribal Indian outfit. His pinto horse comes with saddle and accessories and stands a full 13 inches high. Includes 36 plastic pieces. For ages 4 to 10. Shpg. wt. 3lbs. " - $7.33