Christmas Catalogs

Sears - Canada - 1969, Page 313

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.

(0) A. Circle ‘X’ Ranch
"Circle ‘X’ Ranch. Die-cut pieces of solid chipboard. Easy to assemble and take apart with tab-and-slot construction. Bunkhouse approx. 30” deep. House interior includes pantry, cupboards, bunks, stove, chairs, benches, table, gun rack. Exterior includes porch posts, hitching rail, roof sign, porch root, horse trough, corral, and stable with peak roof. Over 60” long. Delivered " - $10.99

(0) B. Western Covered Wagon and Horse
"Western Covered Wagon and Horse. Blaze new trails across the West or use it as a chuck wagon on a rough ‘n’ tough cattle drive. Molded plastic wagon with weathered wood finish. Flashy, bright Red wheels and Tan vinyl cover. Horse is full outfitted with harness and there’s a whip to urge him on. Complete unit measures about 34” long x 17” high x 9” wide. Delivered. " - $10.99

(0) C. Jane West
"C to F Your Choice. All solid poly plastic. 11” high figures have bendable joints that move on ball sockets, allowing movement of shoulders, heads, elbows, wrists, hips and knees. Figures can sit, kneel, ride a horse. Faces and hands are pliable binyl, in characteristic colors.

Jane West. Lovely and lifelike cowgirl complete with many costume changes, weapons and lots of range gear. Each, delivered. " - $3.59

(0) D. Johnny West
"Johnny West in full Western garb with changeable outfits, weapons and range utensils all in plastic. Each, delivered. " - $3.59

(0) E. Geronimo
"Geronimo. Famed Apache chief in authentically styled ceremonial dress and battle equipment. Over 30 pieces. Each, delivered. " - $3.59

(0) F. Comanche
"Comanche. Fully jointed to form 101 different poses. Blanket, saddle, rifle sheath, stirrups, saddle bags. About 11” high for all 11” riders. Each. " - $3.59

(0) G. Jamie West
"G to J Your Choice. 9” figures of solid poly plastic in natural colors. Pliable vinyl faces and hands. Figures are fully jointed to move, bend, twist at heads, shoulders, elbows, wrists, hips, knees – can sit , stand, kneel, ride a horse and pose in many other action positions.

Jamie West the junior cowboy. All set to help Johnny ride the range. With outfit changes and accessories. Each, delivered. " - $2.29

(0) H. Josie West
"Josie West the teenage cowgirl with a complete set of accessories for range and ranch, including clothes. Each, delivered. " - $2.29

(0) J. Pancho
"Pancho. 9” riders can ride the trail on him. Comes saddled, bridled and ready to ride. No movable joints. About 9” high. Each, delivered. " - $2.29

(0) K. Thunderbolt
"Thunderbolt the Western range horse is all ready for 11” riders. Saddle, bridle, saddle bags. Not jointed. Poly plastic. About 12” high. Each. " - $2.89