Christmas Catalogs

Montgomery Ward - 1965, Page 275

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.

(1) Daniel Boone
"Daniel Boone, The Original American man of action, is over 11 in. tall. Made of solid plastic, his is as rugged as they come. Ready for action too - he can easily shoulder a rifle because he has jointed neck, shoulders, elbows and wrists.

Authentically dressed from his coonskin cap to his moccasins, he has all the gear needed for survival in the wilderness: flintlock rifle and pistols, powder horn, shot pouch, bullet mold, hunting knife, tomahawk, bear and beaver traps, canteen - over 25 pieces in flexible plastic.
Ship. wt. 1 lb. 14 oz." - $2.49

(2) Chief Cherokee
"Chief Cherokee - faithful friend of Johnn West. They ride together into all sorts of adventures. He assumes many characteristic poses easily with his movable head, shoulders, elbows, wrists, hips and knees.

More tha 30 personal, tribal and ceremonial accessories of flexible plastic include: 2 headdresses, peace pipe, tom tom and beater, sun dance rattle and mask, bow and arrows, rifle, war club. About 11 1/2 in. tall, solid plastic body.
Ship. Wt. 1 lb. 10 oz." - $2.88

(3) Thunderbolt
"Thunderbolt, The Wild Horse from the Western ranges, can be tamed and trained by anyone daring enough to break him in. Powerful muscles seem to ripple in readiness for a challenging master. Palomino Thunderbolt is about 14 3/4 in. long. High-impact plastic horse, detailed flexible plastic accessories. Chief Cherokee and Johnny West both want to own him. He comes equipped with Western saddle, stirrups, bridle, saddle bags, blanket, rifle holster.
Ship. wt. 1 lb. 10 oz." - $2.29

(4) Johnny West
"Johnny West, searching the new territories for a place to call home, fights wherever he meets resistance. Movable head, shoulders, elbows, wrists, hips, and knees make it easy for him to handle his accessories including branding irons, rifle, pistol, derringer, knife, canteen, coffee pot, cup, fry pan, gold sacks and strong box. Outfitted in Western hat, kerchief, chaps, vest, holster, spurs - all flexible plastic. Rugged solid plastic body. Abt. 11 3/4 in. tall.
Ship. wt. 1 lb. 10 oz." - $2.88