Christmas Catalogs

Sears - 1973, Page 587

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.

(1) Geronimo
"Stands 11 1/2 inches tall and is dressed in a complete tribal outfit. His Pinto horse comes with saddle and accessories and is 13 inches high. Plastic, 36 pieces. Suitable for children 5-years old and up.
Shipping weight 3lbs. 2 oz." - $5.98

(2) Mean Sam Cobra
"is a full 11 1/2 inches tall. Pose him in scores of villainous stances. His 13 inch high black horse, "Satan", comes fully equipped with saddle bags, other accessories. Plastic. 20 pieces
Ages 5-up. Wt. 3 lbs." - $5.98

     Author's Comments: Satan horse is the black Thunderbolt

(3) Frontier Gal Jane West
"Is outfitted to ride her horse, Flame. Jane is 11 inches tall. Comes with 27 items, among them are riding gear, skirts and hats. 13-inch high horse has saddle, bridle. Plastic For ages 5 and up.
Shipping wt. 3 lbs." - $5.98

(4) Cowboy Johnny West
"Is dressed in chaps and spurs. He's 11 1/2 inches tall. Over 21 pieces of campfire and personal gear included. Jaunty horse, Thunderbolt, is 13 inches high; has saddle and bridle. Plastic. For ages 5 and up.
Shipping wt. 3lbs. 2 oz." - $5.98