Christmas Catalogs

Sears - 1970, Page 536b

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.

(1) Cut $1.02. Circle X Ranch
"Stury cardboard bunk house, corral, stable are authentically detailed. Collorfully lithographed. Doors open, Inside are furniture, stove, bunks. 4x11/2-ft. wide. Fold for storage.
Shipped unassembled.
Shpg. wt. 7 lbs." - $6.97

(2) Cut $1.02. Jamie West, horse and buckboard
"Johnny's son drives buckboard on all roundups. He's 9 inches tall, and fully jointed. Wears western gear. Buckboard has reins, harness. Jamie's 13-in. high horse, Comanche, can be ridden along, fully jointed. Plastic. Unassembled.
Wt. 5 lbs." - $8.47

     Author's Comments: Comanche as wagon horse???

(3) Cut 5%. Jane West and Flame
"Johnny's wife is a real frontier gal - love to "ride" the range on her horse Flame. She's fully jointed for realistic poses. 11 inches tall; comes with 2 costumes (not shown). 13-in. high horse has saddle and bridle. Plastic.
Shipping weight 2 lbs. 12 oz." - $5.64

(4) Cut 5%. Johnny West and Thunderbolt
"The owner of the Circle X Ranch is all set to "ride, rope, and shoot". He's fully jointed, dressed in a western outfit, 11 1/2 in. tall. Johnny even has camping equipment (not shown). 13-in. high horse has saddle and bridle. Plastic.
Shipping wt. 3 lbs. 4 oz." - $5.64