Christmas Catalogs

Sears - 1965, Page 493

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.

(1) 36-piece Stony Paratrooper Patrol Outfit
"Take command.. your patrol awaits. Brief them, arm them.. move out to the attack. Four tough paratroopers, each 11 1/2 inches tall. Fully jointed to stand, salute, sit, crouch, hold rifle, man machine gun. Plastic. Olive uniform, natural color face and hands. Full equipment includes weapons, tent, cot, sleeping bag, footlocker, eating utensils, K rations.. everything for a patrol. Shipping weight 4 lbs. 12 oz." - $8.99

(2) Stony Paratrooper only
"Single figure same as in paratrooper patrol and as shown at left. 11 1/2 in. high. Plastic. With helmet but no other equipment. Shipping weight 1 lb." - $1.88

(3) 32-piece Equipment Set Only
"Same as shown in paratrooper patrol patrol illustration above. Olive plastic. (No paratrooper figures included) Shipping weight 1 lb 8 oz" - $1.88

(4) Johnny West
"Straight from the range comes this tanned cowboy in full western garb.. right to chaps, boots and spurs. Solid plastic, 11 1/2 inches tall. Many-jointed so he can squat, sit kneel, hold and aim his rifle - even ride a horse. Complete outfit of plastic guns, knife, canteen, cooking equipment.. about 20 pieces. Wt. 1 lb. 4 oz." - $2.44

(5) Cherokee Indian
"Authentically detailed figure of member of famous tribe, in molded plastic 'buckskins.' 11 1/2 inches high. Movable joints let him kneel, sit, 'run'.. pose in many other positions. Set includes an array of battle weapons, headdress, ceremonial accessories.. about 23 plastic pieces in all. Wt. 1 lb. 8 oz." - $2.44

(6) Thunderbolt
"Spirited steed.. ready for Johnny West or the Cherokee. 13 3/4 in. high, 14 3/4 in. long. Buff color and white. Includes blanket and bridle for Indian.. saddle, halter, stirrups and rifle holster for cowboy. All of detailed plastic. Wt. 1lb. 10 oz." - $1.99

     Author's Comments: Tack statement is wrong. All the Thunderbolts came with the western saddle rig set. The indian figures included the blanket, cinch and hackamore for the horse.

(7) Save 6% Buy all 3 for $6.44
"Johnny West, Cherokee Indian and Thunderbolt sets, at left, combined into one big set at money saving price. Shpg. wt. 5 lbs" - $6.44