Christmas Catalogs

Sears - 1971, Page 178

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.



(0) Armored Knight and Horse [Sir Stuart Pictured]
"Armed for battle, 11 ½-inch tall warrior of the medieval age mounts his 13-in. high horse. Fully jointed knight has movable arms, legs, head. Equipped with shield, flag standard, armor for knight and horse (17 pieces in all). Plastic.
Silver color Knight, horse or
Gold color Knight, horse
Wt. 3 lbs. 4 oz." - $6.44


(0) Jane West and Flame
"Frontier gal outfitted to ride her horse, Flame. Jane's 11 in. tall, fully jointed to sit, stand, or ride. Comes with 2 skirts, 2 vests, 3 hats, riding gear (25 items). 13-in. high horse has saddle, bridle. Plastic. Wt. 3 lbs. 4 oz." - $5.64


(0) Johnny West and Thunderbolt
"Dressed in chaps and spurs, fully equipped to ride and camp, cowboy Johnny's ready for the range. He's 11 ½ in. tall, fully jointed to take any stance. Over 21 pieces of campfire and personal gear included. Jaunty 13-in. high horse has saddle, bridle. Plastic. Wt. 3 lbs. 4 oz." - $5.64


(0) Viking and Horse [Erik Pictured]
"Dressed for battle, 8th century Northman stands 11 ½ in. tall. He's fully jointed with movable head, arms, legs. Authentically detailed clothing, weapons (20 pieces). 13-in. high horse. Plastic. Wt. 3 lbs. 4 oz." - $6.44