Christmas Catalogs

Penneys - 1966, Page 364

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.



(1) Thunderbolt
"Saddle him up... he's the spirited quarter horse that carries Johnny West or Cherokee Indian whenever they need him. 11 3/4 in. high, 14 3/4 in. long. Light tan with white markings, detailed polyethylene plastic. Includes plastic accessories; saddle blanket, saddle, bridle, saddle bags, rifle and holster. Shpg. wt. 1 lb. 8 oz." - $1.99

     Author's Comments: Didn't actually come with a Rifle as noted in ad.


(2) Cherokee Indian.
"Has fully movable arms, legs, head. Make him stand, ride, sit, 'run'... pose him in many other positions. Cherokee wears tan buckskins. Fits perfectly on Thunderbolt. Comes with 23 pieces of accessory equipment. Molded plastic figure, tan and dark brown, 11 1/2 inches tall. Faithfully retains all the details of tribal dress, hunting equipment, and ceremonial gear. Shpg. wt. 1 lb. 5 oz. " - $2.66

     Author's Comments: Open handed version


(3) Johnny West.
"Johnny is fully jointed - he stands, squats, even aims his rifle. 20 plastic accessories include cooking utensils, canteen, knife, many more. Solid molded plastic, 11 1/2 in. tall. He's ready for any kind of action - a blazing ride on Thunderbolt...an encounter with Cherokee. Authentic western garb - brown chaps, boots, stetson. Shpg. wt. 1 lb. 4 oz." - $2.66

     Author's Comments: Ad lists boots as an accessory, but his boots are molded on.


(4) Circle X Ranch.
"Big sprawling ranch house and corral set designed to complement Johnny West series of figures and horses (figures not included). Full-color lithographed heavy-gauge chipboard. Ranch layout 4 1/2 ft. wide overall (26 x 30 x 21-in. high bunk house and barn, 38 x 21-in. -deep corrals). Includes bunks, stove, cupboard, rifle rack, table and chair. Ready to assemble. Shipping weight 1 lb." - $5.77

     Author's Comments: This weighs more than 1 lb.