Christmas Catalogs

Sears - 1966, Page 525

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.

(1) Jane West
"Fully jointed cowgirl plus horse, colt and corral. Complete set only at Sears. Lovely and lifelike addition to the Western scene. Stands 11 1/2 inches tall Movable joints let her sit, stand, "walk".. pose in many other different ways. You also get 13 inch "Thunderbolt" horse, 9 - inch "Thundercolt" and corral. Accesories include Jane's clothing, equipment for horse, rifle, etc. All rugged plastic. 79N6031C - Wt. 4 lbs. " - $6.99

(2) Johnny West
"Lean, rugged action cowboy stands nearly a foot tall. he sits, squats, kneels and even rides his horse. Unique set - Johnny, horse with big 3-ft. jeep and trailer - a Sears Exclusive. Man and horse all rigged out to hit the trail. Johnny's fully jointed so he slips smoothly behind wheel of trailer-towing jeep, sits easy in "Thunderbolt's" saddle, even holds and aims rifle. Actually moves in 11 places- head, shoulders, elbows, writs, hips and knees. Outfitted with clothing, guns, cooking equimpment.. about 20 pieces in all. "Thunderbolt" is 13 3/4 inches tall. 14 1/2 inches long.. comes with saddle, bridle, stirrups and trailer for jeep. All tough plastic. 79 N 6030L - Shipping weight 10 pounds... Set $10.95. 79 N 59908C- Jeep only. wt 5 lbs. 4.95." - $10.95

(3) Saddle Flame in the Corral
"Mighty wild stallion eager for the freedom of the range. Slip on his bridle, and put on his blanket. Toss on his saddle and strap it tight.. he's ready to go. Stands an impressive 11 3/4 inches high. All parts tough plastic. 49 N 6032 - Shpg wt. 2 lbs" - $2.59

(4) Chief Cherokee stands beside his Tepee
"Authentic Indian figure in molded plastic "buckskins". 11 1/2 in. tall. Movable joints. Set includes tepee plus an array of battle weapons, headdress, accessories, about 23 plastic pieces. 49 N 6034 - Shpg wt. 1 lb. 12 oz. " - $3.39

(5) Johnny West tames a wild mustang
"It's the 11 1/2 inch movable cowboy hard at work with 9 inch pony and a host of accessories - guns, cooking gear, clothes, canteen, more. All rugged plastic. 49 N 6033 - Shpg. wt. 1lb. 15 oz." - $4.19

     Author's Comments: Sears Exclusive