Christmas Catalogs

Montgomery Ward - 1973, Page 276

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.

(0) Chief Geronimo and Morning Cloud
"With battle dress, hunting and riding gear, headdress, weapons, horse blanket. Geronimo 11 ¾ in. tall. Morning Cloud 12 in. Ship. wt. 3 lbs. 6 oz." - $5.99

(0) Circle X Ranch
"Authentically detailed bunk house, stable and corral of heavy chipboard, colorfully lithographed. Furnished with bunks, stove, cupboard, rifle rack, table, chair. About 4 ft. 6 in. wide overall. wt. 7 lbs 6 oz." - $7.99

(0) Rocky Mountain gear and box
"Gear box of fiberboard contains frontiersmen clothing, bundle of hides, branding iron, cooking utensils, blanket roll, back pack, more. (For all figs. on this pg.) Ship. wt. 1 lb. 2 oz." - $2.99

(0) Sam Cobra and Satan
"Sam and horse come with hat, canteen, saddle, bridle, cooking gear, weapons and extra clothing. Sam 11 ¾ in. tall. Satan 12 in. Ship. wt. 3 lbs. 6 oz." - $6.49

(0) Sheriff Garrett and horse
"Frontier sheriff with accessories and extra clothing. Sheriff 11 ¾ in. tall. Horse 12 in. Ship. wt. 3 lbs. 6 oz." - $5.99

(1) Johnny West and Thunderbolt
"Johnny West rides his horse, Thunderbolt, outfitted in hat, chaps, vest, holster, spurs. Movable joints let him "ride" and "rope." Set incl. cookout gear, guns, etc. Abt. 11 ¾ in. tall Horse abt. 12 in. with accessories. Wt. 3 lbs. 2 oz." - $5.99

(2) Jamie West and buckboard
"Jamie West and buckboard. He's 9 in. tall, wears real western gear - set incl. hats, gun, chaps, etc. Buckboard of high-impact plastic, with reins and harness, abt. 10x9 in. 15 in. horse can be ridden alone. Ship. wt. 5 lbs. 6 oz." - $8.79

(3) Jane West and Flame
"Jane West, frontier gal, and favorite bronco, 12-in. high Flame. She's poseable and comes with 4 costume changes plus weapons, cooking gear, other acc. Jane about 11 in. tall, with accessories. Wt. 3 lbs. 5 oz." - $5.99