Christmas Catalogs

Penneys - 1968, Page 404

The image on the left is the actual catalog page, Click on it to get a larger view...

The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.

Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.



(1) Johnny West Circle X Ranch
"Circle X Ranch for "Johnny West" figures (figures are not incl.). Bunk house with operating doors, bunk beds, stove, cupboard, many accessories. Heavy-guage chip board. Overall layout is 4 ½ ft wide. Bunk house is 26x30x21 in. high; corral is 38x21 in. deep. All ready to assemble. Shipping weight 1 lb." - $5.88

     Author's Comments: Obviously wrong weight listed


(2) Covered Wagon and Horse
"Johnny West Covered Wagon. Wagon made to fit all "Johhny West" figures. Set contains: covered wagon, horse on rollers with complete harness. 34 ½ x 9 ½ x 15 ¾ in. high. Shipping weight 6 lbs." - $6.88


(3) Johnny West
"Johnny West. Fully jointed - stands, squats, aims his rifle. Can be placed in almost any position. All plastic with head and hands of pliable vinyl. 11 ½ in. tall. Outfitted in chaps, stetson. Comes with accessories as shown. Shipping weight 1 lb. 4 oz." - $2.88


(4) Thunderbolt Horse
"Thunderbolt. Spirited quarter horse that carries Johnny West or Chief Cherokee whenever they need him 11 ¾ in. high, 14 ¾ in. long. Tan with white markings. All plastic, includes accessories as shown. For 11 ½ - in. figures. Shipping weight 1 lb. 8 oz." - $2.27


(5) Comanche Horse
"Comanche. 13 - hinged joints. High - impact plastic. Plastic blanket, saddle, opening saddle bags, and other accessories as shown. For 11 ½ - in. figures. Shipping weight 1 lb. 8 oz." - $2.88


(6) Josie West
"Josie West. The cute daughter of Johnny West. Stands 9 in. tall. Fully jointed - she can stand, run, sit and ride. Complete with costume changes and plastic accessories as shown. Plastic body; hands of pliable vinyl. Shipping weight 1 lb." - $1.77


(7) Jane West
"Jane West. The wife of Johnny West. Jane is 11 ¼ in. tall. Fully jointed so she can sit, run, ride, and stand. Plastic accessories, as shown, include 4 changes of costume. Plastic body. Hands and head of pliable vinyl. Shipping weight 1 lb. 4 oz." - $2.88


(8) Jamie West
"Jamie West. Stands 9 in. tall. Scaled for Johnny West family. Jointed. Complete with accessories as shown. Plastic body. Hands and head of pliable vinyl. Shipping weight 1 lb." - $1.77


(9) Pancho Pony
"Pancho. The pony for Josie and Jamie. 9 3/8 in. high. 12 ½ - in. long. Plastic. Shipping weight 1 lb. 3 oz." - $1.77


(10) Chief Cherokee
"Chief Cherokee. Wears costume. He fits perfectly on Thunderbolt. Molded plastic. 11 ½ - in. tall, fully - jointed, tan and dark brown figure. Hand and face of pliable vinyl. With 31 accessories - all the details of tribal dress. Shipping weight 1 lb. 5 oz." - $2.88


(11) General Custer
"General Custer. The famous Indian fighter who helped win the west. Fully jointed, can stand and sit. 11 ½ in. tall. Authentic military garb, includes detailed accessories as shown - even a pair of cavalry riding gloves. Shipping weight 1 lb. 8 oz." - $2.88


(12) Captain Maddox
"Captain Maddox. Fort Apache cavalry fighter - fully jointed, he can stand, sit and ride! Solid molded plastic in cavalry blue. 11 ½ in. tall. Authentic military garb, includes many detailed accessories as shown, even a pair of cavalry riding gloves. Shipping weight 1 lb. 5 oz." - $2.88